A high-impact, results-driven Revenue Operations and Business Systems leader with 20+ years of experience transforming GTM performance through strategically integrating people, processes, technology, and data. Adept at bridging the gap between enterprise strategy and day-to-day execution, with a deep understanding of how cross-functional dynamics influence performance during organizational change. I bring a rare combination of analytical rigor, systems thinking, and people leadership—turning operational complexity into scalable, sustainable outcomes.
Known for creating “can-do” cultures that inspire accountability, transparency, and execution at all levels. I champion data-informed decision-making, empower teams to exceed expectations, and consistently deliver on commitments. My proactive, change-oriented mindset allows me to lead digital transformation initiatives that simplify processes, enhance productivity, and optimize cost-efficiency across the entire customer lifecycle.
I have a proven track record of architecting and managing high-performing RevOps functions, aligning sales compensation, lead management, and systems strategy to accelerate growth and maximize return on investment. My leadership style is hands-on, collaborative, and grounded in a relentless focus on business value, customer impact, and operational excellence.
Core Strengths
Strategic RevOps Leadership: Expertise in designing and implementing scalable GTM systems (Salesforce, CPQ, CLM, MarTech), aligning business architecture with growth strategy.
Cross-Functional Execution: Adept at translating strategic vision into operational execution across Sales, Marketing, Customer Success, and Product teams.
Data-Driven Decision-Making: Skilled in building business intelligence frameworks, standardizing KPIs, and driving accountability through actionable insights.
Change Management: Proven success in leading teams through digital transformation, system migrations, and organizational redesigns with minimal disruption.
Team Development: Passionate about coaching, mentoring, and growing high-performing teams with a focus on agility, innovation, and cross-functional collaboration.
Technical & Functional Expertise
- Sales Compensation Design & Administration
- GTM Process Optimization & Lifecycle Management
- Account Management & Customer Success Operations
- CRM (Salesforce), CPQ, MarTech Stack Integration
- Market Segmentation & Pipeline Analytics
- Business Intelligence & Revenue Forecasting
- Territory Planning & Lead Management
- Renewal Management & Upsell Strategy
- Partner & Vendor Management
- Contract Lifecycle & Quote-to-Cash (Q2C)
- Competitive Analysis & Business Development Strategy
- Operational Governance, Change Control & PMO Leadership
My Core Values for Sales, Business, or Revenue Operations Teams:
Our Mission
We are committed to the highest integrity, excellence, and performance standards in dealing with internal and external clients. As specialists in our respective roles, our team understands our clients’ needs, expectations, and technical requirements. With defined and documented processes and flexible procedures, WE PRODUCE TIMELY AND EFFECTIVE RESULTS.
VISION: Timely and effective results
Our mission consists of three interdependent goals: Company revenue, profitability, and Customer satisfaction. We will pursue this mission by advancing an efficient, flexible standard operations process. We have a vision in which methods and procedures work for our support teams, not vice versa. We will purposefully provide processes and procedures with the scalability and reliability needed to drive the company’s goals.
UNDERSTANDING: The knowledge to meet the Company’s business challenges
We aim to support our internal and external customers, streamline processes, raise productivity, and reduce costs and complexity. We understand the critical issues our Stakeholders face daily, and we will provide firm completion dates, specialized knowledge, quality data, and comprehensive services to ensure we support the drive to meet the Company’s goals.
INNOVATION: We know about ongoing change and our need to accommodate our customers.
We are committed to evaluating and assessing our processes and procedures. We are also committed to building a flexible model to track our progress, measure our results, and redefine high performance. We will create a robust process and back it up with vigorous training.
COOPERATION: Providing effective communication.
We will always be fair, honest, and consistent with all we work with. We recognize that no single team can be all things to all people. That is why we will strive to deepen cross-functional relationships. With expertise leveraged across the support chain, we can reduce the time lost meeting service expectations.
COMMITMENT: Quality services and support.
We are ready to provide a single point of contact to support the stakeholders and meet the specific needs of our customers. We will strive to deliver content-rich data and reports. We will strive to meet our revenue targets. We will make business decisions focusing on our three interdependent goals: revenue, profitability, and customer satisfaction. We are committed to quick turnaround times—flexible processes, procedures, and easy-to-use systems.