Category: Playbook
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The Handoff Sales-to-Services
If you have ever watched a customer relationship unravel after the deal is signed, you know the pain of a poor sales-to-service handoff. I have seen it firsthand while leading Sales and Revenue Operations at a fast-paced SaaS company. Deals closed excitedly, only to fizzle during onboarding due to miscommunication, lack of prep, or duplicated…
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Why Revenue Operations (RevOps) Is Not Launched—or Fails—In Companies
RevOps is gaining traction as a strategic function, yet many companies still hesitate to implement it or see their initiatives stall before they gain traction. Why? The reasons go beyond budget or headcount. It often comes down to mindset, structure, and timing. Lack of Executive Buy-In RevOps touches every aspect of the revenue engine—sales, marketing,…
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What is RevOps? A Clear, Actionable Breakdown
Revenue Operations (RevOps) is not just a buzzword—it is a strategic framework that unifies go-to-market teams, aligns operations, and drives consistent, scalable growth. This blog will explain what RevOps means, what it is responsible for, and why it is becoming the backbone of high-performing organizations. What is RevOps? RevOps is the operational alignment of…
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How RevOps Automate Workflows Without Losing the Human Touch
Automating Revenue Operations (RevOps) workflows can drive efficiency, reduce manual errors, and enhance decision-making. However, over-automation can lead to losing the human touch, which is essential for building strong customer relationships and fostering collaboration. Here is how to balance Automation with human engagement: 1. Identify High-Impact Automation Opportunities You should not automate all processes. Focus…
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RevOps: What is next?
Revenue Operations (RevOps) has gained traction as a key driver of business growth. Yet, many companies fail to harness their full potential. Through conversations with operations leaders and industry analysis, one question remains: Do organizations truly understand RevOps? Even within leadership teams, confusion persists regarding the role and purpose of RevOps. Rather than serving as…