Mark Hudson

Category: Playbook

  • What Is a Sales Methodology Part II

    How to Choose, Apply, and Benefit from the Right Approach for Your Sales Team The B2B Sales Model: What is best for your team? In B2B sales, several models are commonly used depending on the product complexity, deal size, sales cycle length, and buyer behavior. Here are the most widely used ones: 🧠 Qualification-Focused Frameworks…

  • What Is a Sales Methodology Part I

    How to Choose, Apply, and Benefit from the Right Approach for Your Sales Team A sales methodology is more than just a buzzword—it is a structured approach that shapes how your team interacts with prospects and guides each step of the sales journey. While your sales process outlines what needs to happen, your methodology defines…

  • The RevOps Maturity Model: Where Does Your Business Stand?

    In a competitive, data-driven business environment, companies can no longer afford to operate with siloed sales, marketing, and customer success functions. Enter Revenue Operations (RevOps)—the strategic alignment of these key departments, driven by a centralized approach to technology, data, and process. However, not all RevOps functions are created equally in every company. Businesses fall across…

  • How to Measure the Success of RevOps

    Revenue Operations (RevOps) has become crucial for businesses looking to align sales, marketing, and customer success to drive revenue growth. However, simply having a RevOps team in place is not enough—you need to measure its effectiveness to ensure it delivers tangible business value. But how do you define success in RevOps? Here are the key…

  • Why RevOps Is the Key to Sustainable Revenue Growth

    Revenue growth is easy to celebrate. Sustainable growth? That’s a different game, requiring more than a strong product or a high-performing sales team. It requires operational excellence across your entire go-to-market engine. That’s where Revenue Operations (RevOps) comes in. RevOps Breaks Down Silos That Kill Efficiency Different KPIs often measure sales, marketing, and customer success,…