Category: Playbook
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When a Lead is accepted!
Every B2B company should have some concept around what a ‘lead’, ‘contact’, ‘account’, and ‘opportunity’ are. In meetings with Sales & Marketing, where we would discuss a Service Level Agreement “SLA”, our number one friction point was a definition of a ‘lead’. These varying assumptions are the main point of contention. In this post, I…
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How to create a Sales Compensation Plan Part 1
In a previous post, we discussed creating and executing a successful territory plan. After you have completed your TAM Analysis, now you need to assign a quota to the team to hit your company-wide goals. From the Sales Rep’s perspective, they would never accept a role at a company without knowing how they can make…
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Understanding and Using a B2B Sales Enablement Portal
So, you have a great sales team, and your product, marketing, and engineering teams have built a market-feasible product to sell. Your marketing team has developed new and current white papers, success stories, … But you may hear murmurings around the team of where are these assets and how do I find what I need…