Category: TAM
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Revenue Operations – The gears to make revenue flow. Part I (Marketing Operations)
Let start this post with a definition of Revenue Operations. Revenue Operations (RevOps) is the flattening of the silos between sales, marketing, finance, and customer success operations, which keep all teams accountable to Customer, Revenue, and Profitability. As a RevOps professional your focus is the metrics, tools, and SOP’s for the entire prospect/customer lifecycle and…
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Sales Operations Playbook Part I
Definition: A sales operations playbook is effectively a description of all the things that are engaged in running a sales organization and the contents of which Sales Operations will create and/or own. Remember “Sales operations is a set of business activities and processes that help a sales organization run effectively, efficiently and in support of…
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How to Execute A Successful Sales Territory Business Plan?
Sales teams today are challenged more than ever. We are seeing rapid changes with the advent of new and quickly evolving markets. From the need to stay connected in the current work/home environments, to the demands and needs of buyers that are shifting rapidly as legislation (think GDPR, COPPA, etc), economic pressure, and other factors…