A blog about revenue operations.
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How to Measure the Success of RevOps
Revenue Operations (RevOps) has become crucial for businesses looking to align sales, marketing, and customer success to drive revenue growth. However, simply having a RevOps team in place is not enough—you need to measure its effectiveness to ensure it delivers tangible business value. But how do you define success in RevOps? Here are the key…
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Why RevOps Is the Key to Sustainable Revenue Growth
Revenue growth is easy to celebrate. Sustainable growth? That’s a different game, requiring more than a strong product or a high-performing sales team. It requires operational excellence across your entire go-to-market engine. That’s where Revenue Operations (RevOps) comes in. RevOps Breaks Down Silos That Kill Efficiency Different KPIs often measure sales, marketing, and customer success,…
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The Handoff Sales-to-Services
If you have ever watched a customer relationship unravel after the deal is signed, you know the pain of a poor sales-to-service handoff. I have seen it firsthand while leading Sales and Revenue Operations at a fast-paced SaaS company. Deals closed excitedly, only to fizzle during onboarding due to miscommunication, lack of prep, or duplicated…
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Process Optimization: How Small Tweaks Drive Big Gains
In today’s hyper-competitive business environment, leaders constantly face pressure to do more with less—streamlining operations, reducing costs, improving customer experience, and driving revenue growth. The default solution often involves massive transformation projects, costly technology overhauls, or radical restructuring. But what if the real opportunity lies in something much simpler—and faster? Welcome to the often underestimated…
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Why Revenue Operations (RevOps) Is Not Launched—or Fails—In Companies
RevOps is gaining traction as a strategic function, yet many companies still hesitate to implement it or see their initiatives stall before they gain traction. Why? The reasons go beyond budget or headcount. It often comes down to mindset, structure, and timing. Lack of Executive Buy-In RevOps touches every aspect of the revenue engine—sales, marketing,…